Revenue Optimization — Essity
Driving Significant AOV Growth through CDP Intelligence
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Services Provided
- Conversion Rate Optimization (CRO)
- CDP Integration
- Real-Time Personalization
- Analytics Instrumentation
Integrations
- Shopify Plus
- BlueConic CDP
- Marketing Automation
- Analytics Platform
The Challenge
The brand had strong traffic but stagnant average order values. Traditional A/B testing had plateaued, and the team lacked visibility into real-time customer intent signals. Cart abandonment remained high, and there was no system in place to dynamically respond to browsing behavior with personalized offers or product recommendations at the moment of highest purchase intent.
An Essity feminine hygiene brand on Shopify Plus was experiencing stagnant average order values despite strong traffic. We deployed BlueConic CDP intelligence to unlock real-time personalization and drive measurable revenue growth.
Our Approach
Intent Listeners & Behavioral Signals
We instrumented the entire storefront with BlueConic intent listeners — capturing scroll depth, product interaction patterns, exit intent signals, cart composition changes, and session engagement velocity. These behavioral signals feed into the CDP in real-time, building rich customer profiles that power every downstream personalization decision.
Real-Time Personalized Dialogues
Using BlueConic's dialogue system, we deployed context-aware overlays and inline content blocks triggered by specific behavioral thresholds. Instead of generic popups, each dialogue is personalized based on the visitor's real-time session data — their browsing history, cart contents, and intent signals — delivering the right message at the exact moment of highest receptivity.
Automated Upselling & Bundle Logic
We built dynamic upsell and cross-sell modules powered by the CDP's product affinity models. When a customer adds an item to cart, the system evaluates their profile against purchase patterns and surfaces complementary products or bundle offers calculated to maximize AOV. The logic continuously learns and optimizes based on conversion data.
